BRRR-ILLIANT REBRANDING FREEZY FUN!
Popsicle tries to sell more cold treats during the winter time with a fun, kid appropriate campaign surrounding Professor Pop, the mad popsicle scientist.
Professor Pop spearheads a seasonal rebranding of Popsicle® by making it fun and trendy to enjoy popsicles even when it's cold outside. His claim-to-fame catch phrase is "It's Not Cold, It's Cool!" From digital, to experiential, to television and merchandise, the campaign around Professor Pop leads to increased sales for popsicles during the winter.
CW: Micah Levin
AD: Philip Pagliaro
