THNK DRNK - It'll Blow Your Mind

THNK DRNK is my passionate work with product development, a unique juice-based beverage where the consumer reads the THNK DRNK question (a serious and mature question) under the cap and than answers directly on the bottle where the bubbles are located (Yeah, No Way, Hmm..., N/A).

AD/Graphics: Philip Pagliaro

Click the gallery of images below to scroll through the various shots.

Star & Spiral Bottle

Star Bottle, Left, Spiral Bottle, Right

Spiral

Spiral marketed towards college-aged and young adults because of more mature questions under the caps.

Star Bottle

Star is marketed towards kids and in a future iteration will be much smaller to accommodate little hands. Questions under cap for Star are also more age-appropriate.

Caps

Rainbow cap design for catching attention and standing out in cluttered drink beverage market.

Better With Friends

THNK DRNK is a social drink so ask your friends and see where the conversation goes.

Fun & Different

THNK DRNK: It'll Blow Your Mind

THNK DRNK Gallery

Alternate THNK DRNK Logo

THNK DRNK User Journey Graphic

Blue Raspberry Flavor THNK DRNK Label

Star Fruit Flavor THNK DRNK Label

Lime Cherry Flavor THNK DRNK Label

Passion Fruit Flavor THNK DRNK Label

Lychee Flavor THNK DRNK Label

Samples of THNK DRNK Questions:

1. Do you consider yourself a good person? If so, why?

2. Have you ever wished you were the opposite gender? Another ethnicity? Why or why not?

3. What is so important to you that without it life would not be worth living?

4. Is there any topic too serious or taboo to joke about for you? Why?

5. What was your worst experience with drugs or alcohol? What was your best?

A Video of Authentic Reactions to THNK DRNK Questions.